The free, self-guided web design sites can make the Do It Yourself web design seem like A-B-C. The end product looks good, with simple steps. With a few enhancements, what could possibly go wrong?

A snapshot website compared to a professionally designed, fully interactive site is akin to a still photo at a movie theater It marks the business amateurish. Interactiveness–like comments or shopping–require more skill. One false click, and the prospective client is lost in site, never to be found again. Updating, staying fresh requires more work than most anticipate, whether or not they feel confident on social media. With unskilled keyword and poor linking, it may settle to the dregs of a search engine.

 
1. Making the DIY website look “pretty” instead of professional.
Unless trained in graphic design, colors, layout, the images and headings may give the wrong message. Word color and font get lost on the page, color contrast can be jarring or muddy. Composition can beckon or repel. Are searches easy, curiosity aroused? Is the site purpose clear? Additionally, use of copyrighted material without proper license or permission is not a trifle in the big wide world of “www.” Poachers may find themselves in litigious tangles that last longer than their poorly constructed website.

2. Making awkward interactive tools.
Protecting a contact from being harvested for spam requires knowledge in the evolving realm of contact piracy. The email you set up specifically for sales, questions, promotions and comments is suddenly filled with intimacy enhancing offers and letters from displaced princes needing financial help. Easy, attractive navigation is critical for business, whether for services, commodities or event bookings. A poorly built website and database can make a prospective client feel lost in a maze.

3. Unable to maintain fresh upkeep.
Building a site is fun, satisfying; it’s like playing with scissors and crayons. Though fun, the process will takes longer than it should. Now launched, the work has just begun. It must be maintained: images and writing, items for sale, comments or discussions; all must be monitored and kept alive. It requires constant care or it gets stale and so will the business reputation.

4. Going solo in the world of linking communities.
The common person has no Code knowledge; Code is the underpinning of so much that goes on behind the curtain of the site. Every jot and pixel requires careful creation. Site links themselves are tucked behind icons located at the edges or bottom of the page. Knowing how to accurately redirect to another link without losing a customer is key.

 
The professional web builder is part designer, part artist, part counselor, part teacher and part entrepreneurial wizard. By understanding the purpose and goal of a web design, the builder ensures properly licensed images, manages add-ons, flash drives and cookies, creates protected contact points and fresh, accessible databases. In short, the hard scaffolding keeping a beautiful website usable is completely invisible. The designer can facilitate updates as needed. Ready to launch, the site may rise like cream to the top of the search engines.