The Principles of Effective Landing Pages


Internet ads have always been a necessary component of online selling, a lot of time and sweat has been invested into creating these ads to be so compelling that they can lure people to click on them. The difficulty is that when prospective customers click on these ads, they arrive at landing pages that are just so dull that they click out, just about right away. If you are looking to sell something effectively online, you either need to know what works or you need to hire professionals who do. Professional designers can offer help, in many ways. With the assistance of website design professionals, you will be able to ensure that the landing page you create is as effective as possible. You can rest assured that there will not be any wasted chances to produce a sale, when you have sales professionals working on the project. However, if you feel you can play the roles of writer, designer and front-end developer, here is some advice on how to succeed on your own.


For landing pages, our Toronto website design professionals have a few quick points for you to think about:

Remember the AIDA Principle

The AIDA rationale lists the four central phases of sales. This acronym is pretty old, as it was coined way back in 1925! However, it is just as relevant today as it was back then.

Attention. Seize their attention right away. Without getting their attention, how may you anticipate them to act the way you want them to do? You will be able to do this in many ways, such as by exhibiting something unexpected or by addressing their troubles and concerns at once.

Interest. When you capture their attention, you are able to keep their interest and preclude them from clicking out by getting them fascinated. The information you propose should be enlightening and persuasive. The demonstration is also important here, which means that you can’t have large blocks of text. This is why website design Toronto pros frequently include many attention-getting photos in addition to as informative videos.

Desire. The next step is to get them to want to do what you need them to do. As they may recognize that they have got a problem and a demand, desire has in mind that they are propelled to act. The desire can be promote by various methods, such as by displaying how your product figures out a problem, by recommendations from others whose troubles have been solved, or by explaining to them that the window of opportunity is limited.

Action. This is when the customer actually purchases the merchandise or service you are proposing. Your website’s conception must make certain that buying the product is an easy and smooth procedure for your customer.


Take Out All the Distractions

The consensus according to web professionals, is that you have (at most) 3 seconds to captivate the attention of your possible customer with your landing page. It’s occasionally called the “blink test” since if the visitor even blinks, then the struggle for the sale is forgotten. If you take out all distractions, the consumer will be able to discover precisely what they were searching for when they clicked the ad that led them to the landing page in the first place.


Deliver on Your Ad Promises

Your landing page should be applicable to the data incorporated into the ad that guided your customer to it. Upon arriving at your landing page, the visitor must discover what they were promised in the master ad. If you produce false expectations by neglecting to deliver on what you promised or meant, then this may tarnish the reputation of your brand name.


In closing

Whether you hire professionals or not, you are the ultimate final judge of the quality of the page when it is complete, so you must have these ideas in mind. If the page makes it to your approval, yet performs poorly, you should re-think your ideals and do some more research. Or you could hire professionals in the first place, and let them do their job without lording over them. If you hire the right company, you won’t have to taskmaster over their every step. Just make sure that you come to the table educated, or don’t bother. Any serious business person will put forth the effort to make their business succeed, even if that means learning something new.